Fractional CMO

Fractional CMO

Story-driven marketing that sells.
Story-driven marketing that sells.
Story-driven marketing that sells.

I help founders and brands launch products & campaigns that drive demand & investment.

I help founders and brands launch products & campaigns that drive demand & investment.

I help founders and brands launch products & campaigns that drive demand & investment.

Now Accepting New Clients

Available for hire

Testimonials

Testimonials

From startup co-founders, to non-profit execs, here's what people are saying:

Danielle is an excellent writer and marketer. She's smart, driven, professional, and an asset to any business.

Our company operates in a really competitive space and she made a huge impact by keeping us top-of-mind for consumers.

Tea Nicola

CEO of CI Direct Investing

It’s rare to find someone who can quickly take a project from creative concept to delivery.

Danielle's storytelling skills were a bonus for MaRS corporate leaders and dozens of our startup clients seeking global recognition.

Karen Mazurkewich

Former VP Strategic Communications, MaRS

Danielle was a huge help to us when Zoom.ai was starting out and continued to be so while we grew. Our news articles that she organized were always very successful.

Roy Pereira

CEO & Founder, Zoom.ai (now CalendarHero)

Danielle is frankly one of the top marketing and PR people I‘ve come across. She did such a wonderful job representing the MaRS IAF portfolio companies!




Nicole Verkindt

Founder & CEO, OMX

Services

Tailored support to help you create memorable brand experiences:

Marketing Campaigns

Attract new customers like a magnet. I build strategic multi-channel marketing campaigns to reach your ideal audience & drive action.

Brand Strategy

Capture prospects, grow faster. I bring your message to life with content that leverages your strongest brand champions & challenges the status quo.

Thought Leadership

Get recognized for your insights. From securing op-ed placements in top publications, to building relationships with key influencers, I help execs amplify their expertise.

Investor Relations

Win the funding and partners you deserve. From building your press profile, to investor memos and decks, I help execs land the pitch.

Explore My Projects

Explore My Projects

Helping brands win with powerful product storytelling, clever branding & coordinated campaigns.

Disrupting the Stagnant Water Tech Market with Klir

How a cool, crisp brand and strategic media coverage helped Klir win top VC funding & the biggest customers in North America.

$16M Series A Raise

Largest buyers in North America

#1 Operating System of Water

View Project

Disrupting the Stagnant Water Tech Market with Klir

How a cool, crisp brand and strategic media coverage helped Klir win top VC funding & the biggest customers in North America.

$16M Series A Raise

Largest buyers in North America

#1 Operating System of Water

View Project

Disrupting the Stagnant Water Tech Market with Klir

How a cool, crisp brand and strategic media coverage helped Klir win top VC funding & the biggest customers in North America.

$16M Series A Raise

Largest buyers in North America

#1 Operating System of Water

View Project

Prospering Through Acquisition with CI Direct Investing

How we merged the cherished brand identity of WealthBar, known for its 1-on-1 approach with everyday investors, with the prestige of CI Financial.

Repositioned the established brand.

Grew revenue Year over Year

Became a top destination online for tax season content.

View Project

Prospering Through Acquisition with CI Direct Investing

How we merged the cherished brand identity of WealthBar, known for its 1-on-1 approach with everyday investors, with the prestige of CI Financial.

Repositioned the established brand.

Grew revenue Year over Year

Became a top destination online for tax season content.

View Project

Prospering Through Acquisition with CI Direct Investing

How we merged the cherished brand identity of WealthBar, known for its 1-on-1 approach with everyday investors, with the prestige of CI Financial.

Repositioned the established brand.

Grew revenue Year over Year

Became a top destination online for tax season content.

View Project

Putting Toronto Tech on the Map with MaRS

Mission: make MaRS a globally recognized innovation hub. We solidified its reputation with international media coverage & in-house content production.

#1 largest Innovation Hub globally

100s of startups supported

Top global media coverage

View Project

Putting Toronto Tech on the Map with MaRS

Mission: make MaRS a globally recognized innovation hub. We solidified its reputation with international media coverage & in-house content production.

#1 largest Innovation Hub globally

100s of startups supported

Top global media coverage

View Project

Putting Toronto Tech on the Map with MaRS

Mission: make MaRS a globally recognized innovation hub. We solidified its reputation with international media coverage & in-house content production.

#1 largest Innovation Hub globally

100s of startups supported

Top global media coverage

View Project

Trusted by tech founders & non-profit execs

Danielle was instrumental in making our vision to be recognized as the world's first Water Operating System a reality.

David Lynch

CEO & Co-Founder, Klir

100+

100+

Startups supported

MaRS Discovery District

with marketing & communications advice

Danielle is frankly one of the top marketing and PR people I have come across. She does such a wonderful job representing the MaRS IAF portfolio companies!

Danielle is frankly one of the top marketing and PR people I have come across.

Nicole Verkindt

Founder & CEO, OMX

Our company operates in a really competitive space and Danielle made a huge impact by keeping us top-of-mind for consumers.

Tea Nicola

Tea Nicola

CEO, WealthBar (Acquired)

CEO, WealthBar (Acquired)

Ready to get noticed?

Find out how I can help elevate your brand. Schedule a free 15 minute consult.

© Danielle Klassen 2024

Ready to get noticed?

Find out how I can help elevate your brand. Schedule a free 15 minute consult.

© Danielle Klassen 2024

Ready to get noticed?

Find out how I can help elevate your brand. Schedule a free 15 minute consult.

© Danielle Klassen 2024

Ready to get noticed?

Find out how I can help elevate your brand. Schedule a free 15 minute consult.

© Danielle Klassen 2024